Casa Vieja

Casa Vieja

Casa Vieja Restaurant — Heredia, Costa Rica

Brand Strategy, Rebranding, Logo Design, Visual Identity, Colour Palette, Typography, Brand Collateral and Environmental Branding

Casa Vieja is a restaurant rooted in tradition, warmth and authentic hospitality. The project focused on modernising its identity while preserving the character and emotional connection that made the brand familiar to its customers.

The existing identity no longer reflected the restaurant’s renovated space or contemporary dining experience. Casa Vieja needed a distinctive and cohesive brand system that could feel modern and premium without losing its heritage, warmth or authenticity.

We created an elegant new identity inspired by Casa Vieja’s architectural details, natural materials and welcoming atmosphere. A refined wordmark and custom “CV” monogram were paired with deep blue, warm gold and neutral tones. The identity was extended across signage, menus, printed collateral, packaging and branded merchandise to create a consistent customer experience.

The rebrand gave Casa Vieja a sophisticated and memorable presence aligned with its renewed space. The cohesive visual system strengthened brand recognition, elevated the restaurant’s positioning and created a warm, contemporary identity that remains connected to its traditional roots.