TheClab 

TheClab 

TheClab Coruña

Brand Identity Design Creative Direction Visual System Design Event Campaign Design Typography System Social Media Content Design Print & Environmental Design

TheClab is a contemporary nightlife and cultural space that required a bold, recognizable and highly flexible visual identity. The project focused on creating a minimal yet impactful branding system capable of adapting across digital campaigns, social media, posters, event materials and physical spaces.

The main challenge was to create a visual identity that could remain instantly recognizable while allowing enough flexibility for different artists, events and campaigns. The brand needed a strong graphic language that could stand out both online and in physical environments.

A modular identity system was developed around a distinctive geometric symbol combining circular and square forms. The visual language was supported by bold typography, strict grid systems and a vibrant color palette, creating a highly adaptable branding framework for event communication and promotional materials. The identity was extended across: • Event posters • Social media campaigns • Environmental graphics • Signage applications • Printed materials • Brand guidelines

• Created a highly recognizable and memorable visual identity. • Established a scalable design system for future campaigns. • Improved brand consistency across digital and physical touchpoints. • Delivered a modern and premium visual language that strengthened TheClab's positioning within the nightlife and cultural scene.